Higher ed's best chance of illuminating what their web visitors expect is design research.
How Bravery helped generate triple-digit metric increases when redesigning a university website with a small team.
Universities love to redesign their websites, but there are fewer and fewer reasons to do so. Why not try something new, first?
Every university redesigns their website at some point. Some more than others. But I kind of think it's a waste of money.
The whole person should be at the heart of design work in higher education... or anywhere.
What higher ed web strategy needs is a little more courage and a lot more action.