Higher ed's best chance of illuminating what their web visitors expect is design research.
One piece of advice for university marketing teams hiring an agency to redesign their website.
Universities love to redesign their websites, but there are fewer and fewer reasons to do so. Why not try something new, first?
The whole person should be at the heart of design work in higher education... or anywhere.
What higher ed web strategy needs is a little more courage and a lot more action.